Big Rock ’11 Update
Well, you can’t win them all. I guess the world isn’t ready for Rockey Shores to take over the industry yet. We never seem to have any luck holding on to a title, whether it’s Big Rock Beer or Sportsnet. Maybe it’s just the need for parity, either way, we’re comfortable with it. If you haven’t figured it out, we didn’t place in this years Big Rock Beer Commerical Contest Top 18. We’d be lying if we said we didn’t care, the fact is we are really quite disappointed. We had such an amazing time last year, that we were so excited about being a part of it all again this year. We still will be, since we won the trip to go to Calgary, it’ll just be in the capacity of audience members and I am sure Matt will drink his weight in free beer. Truth be told we’re still stoked to be part of a 2000 person audience laughing and sharing in the accomplishments of Canadian filmmakers, amateur or otherwise.
The good news is that since we’re no longer part of the contest, we can now release the video to you, our audience and network of fans, friends and family. We were keeping the video under wraps before to minimize the exposure to the judges and to try and preserve the first time viewing impact. So, without further delay…
I know right? Why didn’t that make the finals? We were told that it had something to do with the idea of making fun of another beer company, even though Luhbetts is a fictional company. Apparently you can do a lot of risqué stuff like name parts of the male anatomy, but making fun of an imaginary beer brand…that’s a no go. Rattled. Matt has gone through so many boxes of kleenex since we found out.
So, the video is now out there. We hope that you laughed as much watching it as we did filming it. Please share it with your friends. It would be nice to see some success with this video despite not getting into the finals. We look forward to reading the comments that you post below or on our Facebook FanPage. You can even tell us what you thought by leaving us a comment or video response on YouTube. And of course you can follow us on Twitter!