The Big Rock 2012 Story

Another year, another Big Rock Eddies Commercial Contest.  If you are successful on your First Attempt  , does “Third time’s a charm” still apply?  Initially, we thought that might be the case.  After last year’s disappointing decision not to include our Victoria Regional Winner in the Calgary finals, we decided to try one more time.  We were hoping we could avoid some of the new found pitfalls we had uncovered and once again create a winning submission.

After a relatively smooth production day and editing process, we were delighted once again to be notified that we had been chosen as one of 2012 Big Rock Eddies Commercial Contest Top 18 Finalists. Check out some of the behind the scenes photos HERE. Once again we were invited to attend the big Gala Event in Calgary, and perhaps reclaim our title.  A Big Fat cheque would be nice as well.  At the very least, we were one step ahead of last year’s attempt.  As the days leading up to the event whittled away we were disappointed to discover that we had a scheduling conflict and would not be able to make the trip to Calgary after all.  Additionally, our network in Alberta is relatively small, so we couldn’t even send anyone in our stead.  We resigned to connecting to the event via social media and staying up to date on the announcements of  the winners.  At the close of the day, we were disappointed to learn that we were not picked as a winner from the panel of judges, nor were we picked as the audience favourite. (A title that we also held in 2010). C’est la vie.

However, for your viewing pleasure, we’ve included the video below so that you can enjoy the fruits of our labour.

We’d love to hear what you think of our video.  Please leave a comment here or with the video on YouTube.  If you liked it, please share it with your network. Share it even if you didn’t like it. The question now becomes…what to do in 2013? To Submit or Not To Submit.  What do you think we should do??

If you’re curious about what could have possibly been better than that, here’s a link to Calgary Herald’s post, recapping the nights events and showcasing the winners. CLICK HERE.

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